Market Reports

In-app Advertising Market Demand, Growth, Share, Price, Trends and Forecast 2020-25

According to the latest research report by IMARC group, titled “In-app Advertising Market: Global Size, Share, Growth, Demand, Industry Trends and Forecast 2020-2025”, the global in-app advertising market grew at a CAGR of around 22% during 2014-2019. In-app, or mobile app advertising, refers to a monetizing strategy that facilitates advertisers to market their products and services on smartphone applications. The mobile app requests an advertisement from the network, which then identifies and delivers the most suitable ad to the user in real-time using an algorithm. Few in-app advertisement formats include banners, interstitials, video units, and rich media ads. In-app ads are more user-friendly than conventional ads, customizable as per the user’s requirements, and provide advanced location targeting features to enhance consumer engagement and retention.

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Growing accessibility to high-speed internet and the increasing adoption of smartphones and tablets are driving the market for in-app advertising. The rising inclination towards mobile applications has enabled service providers to promote their products through innovative video ads and generate more quality leads. Furthermore, the extensive adoption of social media mobile applications, along with a growing number of online gaming platforms, further bolsters the market growth. In-app advertisers utilize ad space in mobile-based online games for promotional activities while offering rewards, extended game time, and other benefits. Moreover, the deployment of location-based technology to track customers and advertise personalized content about the products and services available nearby, is also impelling market growth.

Breakup by Advertising Type:

  • Banner Ads
  • Interstitial Ads
  • Rich Media Ads
  • Video Ads
  • Others

Breakup by Platform:

  • Android
  • iOS
  • Others

Breakup by Application:

  • Messaging
  • Entertainment
  • Gaming
  • Online Shopping
  • Payment and Ticketing
  • Others

Competitive Landscape Key Player:

  • Amobee Inc. (Singapore Telecommunications Limited)
  • Apple Inc.
  • BYYD Inc.
  • Chartboost Inc.
  • Facebook Inc.
  • Flurry Inc. (Verizon Media)
  • Google AdMob (Google Inc.)
  • InMobi (InMobi Pte Ltd.)
  • MoPub Inc. (Twitter)
  • One by AOL (AOL)
  • Tapjoy Inc.
  • Tune Inc.

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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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