The Online Training Market Accelerates Its Growth During The Pandemic

Distance learning has seen unprecedented growth in the aftermath of the COVID-19 pandemic. During confinement, both academic and corporate education have found in the online mode the formula to adapt to the circumstances.

This increase in demand has caused the value of the e-Learning market to reach 211,000 million euros in 2020 (ReportLinker), accelerating the growth of an industry that, according to predictions, could reach 380,000 in 2026 The United States and China are the countries that lead this progress worldwide, while Spain occupies a modest position in Europe below France and Germany.

More and more companies include the online format within their training courses and, consequently, the demand for providers that offer support in the implementation of this method is growing.

TransPerfect, the multinational leader in language services, has promoted the expansion of its e-Learning department to meet the demand, with a staff growth of more than 50% from 2020 to the present. “With telecommuting, people needed more guidance, information and even retraining to be able to work from home,” says Olga Anishenkova, Team Lead of the TransPerfect Learning design team.

For the company, this increase in demand has come mostly from the pharmaceutical sector , whose discoveries made during the pandemic allowed expanding investments in online training. “Technical training is more suitable for e-Learning, better than soft skills teaching, which often fits better in other formats,” says Olga.

Trends such as microlearning or gamification offer new techniques to the e-Learning market, making this format characterized both by its adaptability and by its wide variety of tools: “There is a multitude of communication tools that can be adapted to e-learning. Learning, which should not be understood solely as an interactive module, but as a set of activities that promote learning. ”

The future of online corporate training is to share ground with face-to-face training, however, it is the combination of the two modalities that will allow companies to train their employees more efficiently and improve their performance.

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